Clear thinking for hard decisions.
Arcvane is a strategy consulting firm in India for founder-led companies, consumer brands and public institutions.
From our work
Work across India.
Case studies and strategy proposals, on briefs from companies and public bodies in six cities.
Each city marks where the brief was based. Strategy proposals were written for competition briefs.
What we do
Five services, often combined on a single project.
Corporate strategy and business transformation
Decide where the business should go, and reshape it to get there.
- A clear recommendation and the reasoning behind it
- A model of the numbers you can reuse
- A transformation roadmap with owners, milestones and first steps
Decide where to go, then change the business to get there.
More on corporate strategy
Market research and competitive intelligence
Know your market before you move: its size, your rivals and your customers.
- Market sizing built from sources you can check
- Competitor and customer profiles
- A short summary of what it means for your next decision
Know your market before you move.
More on market research
Market entry and international expansion
Choose which markets to enter, in what order, and how to get in.
- Markets ranked side by side on size, competition and cost of entry
- An entry plan: the route in, the order and a first-year budget
- The payback case for the first market
Enter the right market, the right way, in the right order.
More on market entry
Governance, risk and regulatory advisory
See the risks and rules that could stop a plan, and put the controls in place to manage them.
- A risk register ranked by likelihood and impact
- A checklist of the rules that apply where you operate
- Clear decision rights, controls and a board reporting pack
Know what could go wrong, and who is watching for it.
More on governance and risk
Growth strategy and go-to-market planning
Find where the next stage of growth will come from, and plan how to win those customers.
- The two or three growth bets worth making, each sized
- A go-to-market plan: segments, channels, pricing and messages
- Targets and a launch plan with owners
Find the growth worth chasing, and plan how to win it.
More on growth and go-to-marketWho we help
Most of our work is for three kinds of organisation.
Consumer and retail brands
Food and drink, fashion, beauty and direct-to-consumer brands growing across Indian cities.
How we help
Founder-led companies
Growing businesses where the founders still make the big calls and want an independent view first.
How we help
Government and public institutions
District administrations, municipal bodies and public programmes that want evidence behind a decision.
How we help
How we work
Every number we show is tagged as public, our estimate, or something only your own data can confirm.
Brief
A first conversation about the decision, the deadline and what has already been tried.
Scope
We agree the question, the work and the deliverable in writing before we start.
Research
Data, market research and customer interviews, with every source recorded.
Recommend
One recommendation, the reasoning behind it and the main risks.
Support
We stay involved while the plan is put to work, and revise it if the facts change.
Strategy proposals
Independent strategies we wrote for real problems set by companies and public bodies. Each one’s recognition is on its page.
Get in touch
Tell us what you’re deciding and by when. We’ll reply with a few questions or a time to talk.